Chris Peters
About Chris Peters
Chris Peters is the Director of Product Management at Allbirds, where he has successfully launched a highly-rated iOS app and implemented key analytics tools. He previously held product management roles at Intuit and West Harbor Technologies, contributing to significant sales growth and operational improvements.
Current Role at Allbirds
Chris Peters serves as the Director of Product Management at Allbirds, a position he has held since 2020. In this role, he has been instrumental in launching a highly-rated iOS Native App that achieved a 4.9-star rating and garnered hundreds of thousands of users, contributing over $10 million in annual sales. He has also led the implementation of a Customer Data Platform and analytics tools, facilitating a companywide reporting migration and managing the associated change processes.
Previous Experience at Intuit
Prior to his current role, Chris Peters worked at Intuit as a Senior Product Manager from 2015 to 2018. During his three years in the Greater San Diego Area, he focused on product management strategies that contributed to the company's growth and operational efficiency.
Co-Founder at West Harbor Technologies
Chris Peters co-founded West Harbor Technologies and served as the Head of Product Management from 2018 to 2020. His leadership in product management during this period contributed to the development of innovative solutions in the technology sector.
Educational Background
Chris Peters holds a Bachelor of Civil Engineering with a focus on Sustainability Studies from the University of Minnesota, where he studied from 2005 to 2009. He furthered his education by obtaining a Master of Business Administration (MBA) in Operations and Technology Management from the Wisconsin School of Business, completing his studies from 2013 to 2015.
Professional Contributions
At Allbirds, Chris Peters has led various initiatives that have significantly impacted the company's revenue. He created internal tools to facilitate global promotions and markdowns, resulting in millions in incremental sales. Additionally, he spearheaded a personalized email marketing program that generated multimillion-dollar incremental revenue, showcasing his expertise in product management and marketing strategies.