Doh Yeon Chris Cho
About Doh Yeon Chris Cho
Doh Yeon Chris Cho is the Marketing Manager for Korea at Allbirds, specializing in integrated marketing communications across various lifestyle sectors. With a diverse background in brand management and digital marketing, he has held key positions at companies such as SIDIZ, Converse, and 오비맥주.
Work at Allbirds
Doh Yeon Chris Cho has been serving as the Marketing Manager - Korea (Lead) at Allbirds since 2021. In this role, he is responsible for leading marketing initiatives tailored to the Korean market. His work focuses on enhancing brand presence and driving customer engagement through various marketing channels. Cho's experience in integrated marketing communications allows him to effectively strategize and implement campaigns that resonate with local consumers.
Previous Experience in Marketing
Before joining Allbirds, Cho held several marketing positions that contributed to his expertise. He worked as a Brand Manager at SIDIZ from 2016 to 2017, where he managed brand strategies. Following that, he served as the Digital Marketing Manager at Converse from 2020 to 2021, focusing on digital engagement. Additionally, he was a Brand Manager at 오비맥주 from 2017 to 2019, overseeing the Cass brand's digital and earned media strategies. His role as a Film Marketing Senior Specialist at CJ E&M from 2011 to 2015 further solidified his marketing skills.
Education and Expertise
Doh Yeon Chris Cho earned a Bachelor of Science degree in Disease Prevention Studies from the University of Southern California, where he studied from 2004 to 2008. His educational background complements his marketing expertise, particularly in integrated marketing communications across various lifestyle categories, including FMCG, film, and furniture. This diverse knowledge base supports his ability to develop effective marketing strategies.
Bicultural and Bilingual Skills
Cho is bicultural and bilingual, fluent in both English and Korean. This proficiency enhances his ability to navigate cross-cultural marketing strategies effectively. His understanding of both cultures allows him to tailor marketing messages and campaigns that resonate with diverse audiences, making him a valuable asset in the global marketing landscape.
Background in Social Media Marketing
Doh Yeon Chris Cho has a strong background in social media marketing, which has significantly contributed to brand visibility and engagement throughout his career. His experience in this area enables him to leverage social media platforms to enhance brand recognition and foster customer relationships, aligning with contemporary marketing practices.