Eva Puccinelli (Le Luel)
About Eva Puccinelli (Le Luel)
Eva Puccinelli is the Brand Marketing Manager for Europe at Allbirds, where she focuses on sustainability and innovative marketing strategies. She has previously held marketing roles at Marks and Spencer, MADE.COM, and Tug Agency, contributing significantly to brand growth in various European markets.
Current Role at Allbirds
Eva Puccinelli currently serves as the Brand Marketing Manager for Europe at Allbirds, a position she has held since 2021. Based in Paris, Île-de-France, she focuses on enhancing the brand's presence across European markets. Her role involves integrating sustainability into marketing strategies and adapting campaigns to align with evolving consumer trends.
Previous Experience at Allbirds
Prior to her current position, Eva worked at Allbirds as the Assistant Brand Marketing Manager for Europe from 2019 to 2021. During this time, she played a key role in launching new product lines across multiple European markets. She contributed to the growth of Allbirds' brand presence through innovative marketing campaigns.
Experience at Marks and Spencer
Before joining Allbirds, Eva was employed at Marks and Spencer as a Creative Strategist from 2017 to 2019. Based in London, United Kingdom, she developed creative strategies that supported the brand's marketing initiatives.
Educational Background
Eva Puccinelli studied at the University of Warwick, where she earned both her Bachelor's degree from 2011 to 2014 and her Master's Degree from 2014 to 2015 at Warwick Business School. She also completed her French Baccalauréat at Lycée Français Charles de Gaulle de Londres.
Early Career Experience
Eva began her career in marketing at Tug Agency as an Account Executive from 2015 to 2016. She then worked at MADE.COM as an Online Marketing Executive for one year. Additionally, she held a position as a Junior Strategic Planner at AKQA for three months in 2014 and worked as an International Project Coordinator at TBWA oupe for three months in 2013.