Hanns Christoph Leisewitz
About Hanns Christoph Leisewitz
Hanns Christoph Leisewitz is the Director of Performance Marketing and eCommerce for the EU, as well as the Head of Global CRM at Allbirds, a position he has held since 2019. He has a diverse background in marketing across various countries and companies, including roles at Casper, Dalia Research, and Vistaprint.
Current Role at Allbirds
Hanns Christoph Leisewitz serves as the Director of Performance Marketing and eCommerce for the European region, as well as the Head of Global CRM at Allbirds. He has held this position since 2019, contributing to the company's marketing strategies and customer relationship management initiatives. His role is based in the Berlin area, Germany, where he utilizes his extensive marketing experience to enhance Allbirds' performance in the competitive eCommerce landscape.
Previous Experience in Marketing
Before joining Allbirds, Leisewitz held several key marketing positions. He worked at Casper as the Director of Marketing for the EU from 2016 to 2018, where he was instrumental in establishing the company's marketing strategies in Europe. Prior to that, he co-founded Dalia Research and served as Chief Marketing Officer from 2013 to 2015. His experience also includes a role as Head of Online Marketing at Toroleo GmbH from 2012 to 2013 and as a Senior Marketing Specialist at Vistaprint from 2009 to 2012.
Educational Background
Leisewitz studied at Maastricht University, where he earned a Bachelor of Science in International Business with a focus on Logistics and Crisis Management from 2004 to 2007. He furthered his education at EADA Business School, obtaining a Master's degree in International Marketing in 2009. Additionally, he completed his A-Levels at Cherwell College from 2001 to 2003, laying a strong educational foundation for his career in marketing.
Early Career and Internships
Hanns Christoph Leisewitz began his career with internships that provided valuable experience in the finance and marketing sectors. He worked as an Analyst Intern at UBS Investment Bank from 2007 to 2008 and completed a four-month internship as a Junior Product Manager at Ostfriesische Tee Gesellschaft Laurens Spethmann GmbH & Co. KG in 2008. These early roles contributed to his understanding of market dynamics and strategic marketing.
Entrepreneurial Ventures
In 2013, Leisewitz co-founded Dalia Research, a company dedicated to innovative market research solutions. His role as Chief Marketing Officer involved developing marketing strategies that positioned the company within the competitive landscape of market research. This venture reflects his commitment to leveraging technology and data in marketing practices.