Jamie Williams
About Jamie Williams
Jamie Williams serves as the Head of Retail & CX for Allbirds in the UK and Europe, focusing on strategies that enhance retail performance across multiple channels. With extensive experience in various leadership roles within the retail sector, Williams emphasizes team development and customer loyalty.
Current Role at Allbirds
Jamie Williams serves as the Head of Retail & CX for Allbirds in the UK and Europe. In this role, which began in 2022, Williams oversees retail operations across multiple countries including the UK, Ireland, France, Germany, Switzerland, Netherlands, Sweden, and Norway. The focus of this position is on building strategies that drive results through various retail channels, enhancing customer experience, and fostering team development.
Previous Experience in Retail Management
Before joining Allbirds, Jamie Williams held several key positions in retail management. From 2017 to 2022, Williams worked as the Regional Manager for lululemon in Continental Europe, where responsibilities included managing operations across multiple countries. Prior to that, Williams was the US Head of Stores at Jack Wills from 2015 to 2016 and served as a Store Manager at Quba & Co Ltd and Henri Lloyd in the UK. Williams also held the position of Senior Outlet Store Manager at Aquascutum from 2004 to 2009.
Education and Training
Jamie Williams studied at Swindon New College and attended Highworth Warneford School. In addition to formal education, Williams completed coaching training at the Co-Active Institute, which enhanced leadership and coaching skills. This training supports Williams' focus on creating environments where teams can thrive and emphasizes the importance of connection in leadership.
Expertise in Retail Strategy
Williams specializes in integrating North American and European retailers into new international markets. This expertise is complemented by a strong focus on developing processes for acquiring and retaining a loyal customer base. Williams continuously refines these processes through measurement and learning, ensuring that strategies remain effective and aligned with market needs.