Katharine Zhu
About Katharine Zhu
Katharine Zhu is a Senior Manager of E-Commerce for Allbirds in Shanghai, China, with a strong background in digital innovation and consumer insight. She has held various managerial roles in prominent companies such as Gucci, adidas, and Deckers Brands, focusing on omni-channel CRM and e-commerce strategies.
Work at Allbirds
Katharine Zhu currently holds the position of Senior Manager for eCommerce in China at Allbirds. She has been with the company since 2023, contributing to the brand's digital strategy and online presence in the Chinese market. Her role involves overseeing eCommerce operations and implementing strategies to enhance customer engagement and sales through various digital platforms.
Previous Experience in E-Commerce and CRM
Prior to her role at Allbirds, Katharine Zhu served as the Tmall ECRM Manager at Gucci from 2021 to 2023. In this position, she focused on customer relationship management through the Tmall platform. She also worked at adidas as Manager of CRM from 2019 to 2021, where she developed strategies to improve customer engagement. Her earlier experience includes roles at Deckers Brands as CRM Manager and arvato China as Account Manager.
Educational Background
Katharine Zhu has a diverse educational background. She studied at Tongji University, where she earned a Bachelor of Engineering in Port, Channel & Coastal Engineering from 2007 to 2011. She then pursued a Master of Science in International Transport at Cardiff University from 2011 to 2012. Additionally, she spent a year as an exchange student at Innsbruck University, studying Civil Engineering from 2010 to 2011.
Expertise in Digital Marketing and Consumer Insights
Katharine Zhu possesses a strong background in digital innovation and consumer insight, particularly within the Chinese market. She has extensive experience in omni-channel customer relationship management, focusing on integrating various digital marketing strategies. Her expertise includes managing e-commerce channels such as Tmall, JD, Mini-Program, Social Commerce, and Red.