Kelly Olmstead
About Kelly Olmstead
Kelly Olmstead serves as the Chief Marketing Officer at Allbirds, bringing extensive experience in retail and eCommerce marketing. With a background in brand communications and digital growth, she has held significant roles at adidas and Hanna Andersson, and has studied at prestigious institutions including Harvard Business School.
Current Role at Allbirds
Kelly Olmstead serves as the Chief Marketing Officer at Allbirds, a position she has held since 2023. In this role, she focuses on enhancing brand visibility and driving marketing strategies within the company. She operates in a hybrid work environment based in the Portland, Oregon Metropolitan Area. Additionally, she holds the title of Senior Vice President at Allbirds, reflecting her leadership responsibilities in overseeing marketing initiatives.
Previous Experience at adidas
Before joining Allbirds, Kelly Olmstead had an extensive career at adidas, where she worked for over a decade. She held multiple positions, including Vice President of Brand Activation from 2015 to 2021 and Director of Brand Marketing in the Sport Style Division from 2009 to 2014. Her tenure at adidas also included a role as Senior Director of Marketing Communications for eight months in 2015. Her experiences at adidas contributed to her expertise in brand communications and media.
Education and Professional Development
Kelly Olmstead studied at Harvard Business School, completing the Executive Development Program from 2017 to 2019. She also participated in the Marketing Week Mini MBA with Mark Ritson in 2019. Earlier, she earned a Bachelor of Science degree in Business Economics from Willamette University, where she studied from 1995 to 1999. Her educational background supports her strong foundation in marketing and business strategies.
Leadership and Team Management Skills
Throughout her career, Kelly Olmstead has demonstrated significant leadership capabilities. At adidas, she led a team of over 200 individuals in the marketing sector, showcasing her ability to manage large teams effectively. Her leadership experience is further reflected in her current roles at Allbirds, where she continues to guide marketing efforts and team dynamics.
Expertise in Marketing and eCommerce
Kelly Olmstead possesses a strong background in retail and eCommerce marketing, with a specific focus on driving digital growth in the sporting goods, footwear, and apparel industries. Her expertise includes public relations and social media marketing, which are critical components of modern marketing strategies. This diverse skill set enables her to adapt to the evolving landscape of brand communications.