Lara Katebi
About Lara Katebi
Lara Katebi serves as the Senior Manager of Ecomm Content & Merchandising at Allbirds, a position she has held since 2019. She has a background in marketing, having previously worked at ThirdLove and Smitten Ice Cream, and holds a Bachelor's Degree in Environmental Policy from Barnard College.
Current Role at Allbirds
Lara Katebi serves as the Senior Manager of Ecomm Content & Merchandising at Allbirds. She has held this position since 2019, contributing to the company's online content strategy and merchandising efforts. Her role involves overseeing the development and execution of digital marketing initiatives that enhance the customer experience and drive sales.
Previous Experience at ThirdLove
Prior to her current role, Lara Katebi worked at ThirdLove in various capacities. She was an Email Marketing Coordinator from 2018 to 2019, where she focused on email campaigns and customer retention strategies. She then transitioned to the role of Associate Manager, Retention Marketing for a brief period of five months in 2019, further developing her expertise in marketing and customer engagement.
Marketing Background at Smitten Ice Cream
Lara Katebi began her marketing career as a Marketing Coordinator at Smitten Ice Cream from 2016 to 2017. In this role, she was responsible for supporting marketing initiatives and promoting the brand's products. This position provided her with foundational experience in the marketing field.
Education in Environmental Policy
Lara Katebi earned her Bachelor’s Degree in Environmental Policy from Barnard College, studying from 2011 to 2015. Her education provided her with a strong understanding of environmental issues and policies, which may inform her approach to marketing and sustainability in her professional roles.