Lee Price
About Lee Price
Lee Price serves as the Director of Global Communications at Allbirds, where he leads a team focused on sustainability and thought leadership. He has a diverse background in public relations and communications, having previously held roles at Paddy Power Betfair and The Body Shop.
Current Role at Allbirds
Lee Price serves as the Director of Global Communications at Allbirds, a role he has held since 2022. In this position, he leads a team responsible for developing and implementing the global communications strategy. His focus includes sustainability initiatives and establishing thought leadership within the industry. Price oversees various communication domains, such as Internal, Executive, Financial, Sustainable, and Corporate Communications. He manages communications across key markets, including the US, Canada, Australia, and New Zealand, while also coordinating with regional partners in Europe, Japan, China, and Korea.
Previous Experience at Paddy Power Betfair
Prior to his current role, Lee Price worked at Paddy Power Betfair in various capacities. He served as Head of Paddy Power PR from 2017 to 2019, where he developed public relations strategies in London and Dublin. Following this, he held the position of Head of PR & Mischief from 2019 to 2021, continuing to enhance the brand's visibility and engagement. He also worked as PR & Mischief Champion from 2016 to 2017, contributing to innovative communication efforts during his tenure.
Experience at Allbirds
Lee Price previously held the position of Global Director, Campaigns & Storytelling at Allbirds from 2021 to 2022. In this role, he was responsible for crafting compelling narratives and campaigns that aligned with the company's sustainability goals. His experience in this position laid the groundwork for his current role in global communications, where he continues to emphasize storytelling as a key component of Allbirds' brand strategy.
Educational Background
Lee Price has a solid educational foundation in marketing and journalism. He studied at the University of Brighton, where he earned an undergraduate degree in Sport Journalism from 2007 to 2010. He further enhanced his marketing skills by completing a Certificate Programme in Marketing Strategy at Cornell University from 2019 to 2020. Additionally, he participated in the Marketing Week Mini MBA with Mark Ritson in 2019, which lasted for 11 months and focused on advanced marketing concepts.
Early Career at The Body Shop
Before transitioning into communications and public relations, Lee Price began his career at The Body Shop, where he worked as a Sales Assistant and Keyholder from 2005 to 2010. During this five-year period in Milton Keynes and Eastbourne, he gained valuable experience in customer service and retail operations, which contributed to his understanding of brand engagement and consumer relations.