Anthony Castro
About Anthony Castro
Anthony Castro is a Lifecycle Marketing Manager at Alma, where he develops multi-channel campaign strategies to enhance customer engagement. He has extensive experience in marketing and communications, having previously held various roles at World Education Services and other organizations.
Work at Alma
Anthony Castro has served as the Lifecycle Marketing Manager at Alma since 2021. In this role, he focuses on creating structured marketing processes that align with Alma's mission to improve mental health care accessibility. He develops multi-channel campaign strategies aimed at enhancing customer engagement and retention. His responsibilities include optimizing marketing operations through cross-functional collaboration to fill strategic gaps within the organization.
Previous Experience at World Education Services
Prior to his current position, Anthony Castro worked at World Education Services in various marketing roles. He began as a Marketing & Communications Assistant for the Global Talent Bridge program from 2015 to 2017. He then progressed to a Marketing & Communications Associate from 2017 to 2018, and later served as a Senior Marketing & Communications Associate from 2018 to 2020. His final role at World Education Services was as Marketing Manager from 2020 to 2021.
Education and Expertise
Anthony Castro studied Public Relations at Seton Hall University and Digital Marketing Analytics at the Massachusetts Institute of Technology. His educational background provides him with a solid foundation in marketing principles and analytics, which he applies in his professional roles. He also completed his high school education at Saint Peter's Prep.
Early Career and Internships
Anthony Castro began his career with various internships and entry-level positions. In 2015, he worked as a Communications Intern at UniPro - Pilipino American Unity for Progress. He also held the position of Brand Marketing Intern at Bread & Bullets, LLC in 2015. Additionally, he served as the 2014 Fall Dialogue Marketing Chair at FIND, Inc. His early experiences contributed to his development in the marketing field.
Focus on Meaningful Marketing
Anthony Castro aims to support meaningful missions and causes through targeted marketing efforts. His focus on structured marketing processes and multi-channel strategies reflects his commitment to enhancing accessibility in mental health care. He leverages his expertise to create impactful marketing initiatives that align with organizational goals.