Carmen Cedeño
About Carmen Cedeño
Carmen Cedeño is a Senior Director of Demand Generation with extensive experience in marketing roles across various companies, including HackerOne and Alma. She specializes in developing inclusive teams and data-driven campaigns, particularly in the mental health care sector.
Work at Alma
Carmen Cedeño currently serves as the Senior Director of Demand Generation at Alma, a position she has held since 2022. In this role, she focuses on developing marketing programs that assist clinicians in expanding their private practices by facilitating insurance acceptance. Prior to her current role, she worked as the Director of Demand Generation at Alma from 2020 to 2022, where she contributed to the company's marketing strategies and initiatives.
Previous Experience in Demand Generation
Before joining Alma, Carmen held the position of Senior Demand Generation Manager, Enterprise at HackerOne from 2019 to 2020. Her experience also includes serving as the Regional Marketing Manager for the Americas at Hotelbeds from 2018 to 2019. Additionally, she worked as a Marketing Manager at GTA for the TravelBound brand in 2016, and as a Marketing Coordinator at Kuoni Group from 2014 to 2016.
Education and Expertise
Carmen Cedeño earned her Bachelor of Arts (B.A.) degree in Business/Corporate Communications from Baruch College. She specializes in creating inclusive and proactive teams that drive revenue growth through creative, data-driven campaigns. Her expertise lies in demand generation and marketing strategies within various sectors, particularly in mental health care.
Background in Marketing and Communications
Carmen's career began as a Content and Communications Specialist at TradingScreen from 2013 to 2014. She has accumulated extensive experience in marketing and communications across multiple industries, including travel and technology. Her diverse background has equipped her with skills in developing effective marketing strategies that align with business objectives.
Passion for Mental Health Care
Carmen Cedeño has a strong passion for working with mission-driven companies, particularly those focused on making a difference in the mental health care sector. This commitment is reflected in her current role at Alma, where she aims to support clinicians and enhance access to mental health services through effective marketing initiatives.