Merhawi Kidane
About Merhawi Kidane
Merhawi Kidane is a Manager of Content Marketing with experience in enhancing online traffic and conversion rates for SaaS companies. He has held positions at HighMatch, Altisource, and Deputy, and currently works at Alma in New York.
Work at Alma
Merhawi Kidane currently holds the position of Manager, Content Marketing at Alma, a role he has occupied since 2022. Based in New York, New York, he focuses on developing and implementing content strategies that enhance the company's marketing efforts. His work involves creating diverse content types that align with the company's objectives and engage target audiences.
Previous Experience in Content Marketing
Before joining Alma, Merhawi Kidane worked at HighMatch, formerly known as Berke, as the Content Marketing Manager from 2021 to 2022 in Atlanta, Georgia. In this role, he contributed to the company's content strategy aimed at improving online traffic and conversion rates for SaaS companies. Prior to that, he served as a Content Writer at Altisource from 2020 to 2021 and as a Content Writer/Content Marketing Specialist at Deputy from 2018 to 2020.
Education and Expertise
Merhawi Kidane earned a Bachelor of Science degree in Public Relations, Advertising, and Applied Communication from Georgia Southern University. His educational background supports his expertise in creating various content types, including blogs, case studies, emails, landing pages, web copy, social posts, and sales enablement pieces. He specializes in content that drives online traffic and enhances conversion rates.
Advocacy for Communication Strategies
Merhawi Kidane advocates for the importance of adapting communication strategies to meet the evolving needs of brands. His approach emphasizes the necessity of aligning content with changing market dynamics to optimize engagement and effectiveness in marketing efforts.