Rosalind (Mowitt) Bonnat
About Rosalind (Mowitt) Bonnat
Rosalind (Mowitt) Bonnat serves as the Director of Brand Marketing at Alma, where she focuses on developing culturally and emotionally resonant brand strategies. She has extensive experience with notable brands and a strong academic background in History and Integrated Marketing Communications from Northwestern University.
Work at Alma
Rosalind Bonnat serves as the Director of Brand Marketing at Alma, a position she has held since 2021. In this role, she focuses on developing brand strategies that resonate with audiences on a cultural and emotional level. Bonnat leads a team of 16 individuals, working to enhance brand empathy and support within the mental health sector. Her leadership aims to create impactful marketing initiatives that align with Alma's mission.
Education and Expertise
Rosalind Bonnat earned her Bachelor of Arts (B.A.) degree in History and Integrated Marketing Communications from Northwestern University, where she studied from 2010 to 2014. Additionally, she briefly studied International Relations and Affairs at Sciences Po in 2012. Her educational background provides a strong foundation for her expertise in brand marketing and strategy.
Background
Bonnat has a diverse professional background in brand marketing and strategy, with experience at several prominent advertising agencies. She worked at McCann New York as a Strategy Director and Senior Strategist from 2018 to 2021. Prior to that, she was a Senior Planner at Ogilvy & Mather and held various roles, including Brand Planner and Forecasting Intern, at other notable firms such as ZenithOptimedia and Saatchi & Saatchi X.
Achievements
Throughout her career, Rosalind Bonnat has collaborated with major brands including Chase, Phillips, Mastercard, and National Geographic. Her work has focused on creating differentiated brand strategies that effectively engage audiences. At Alma, she has played a key role in initiatives aimed at enhancing mental health support through brand empathy.