Jayson Chaplin
About Jayson Chaplin
Jayson Chaplin is the Manager of Asset & Wealth Management Consulting – APAC at Alpha FMC, with over 15 years of experience in market research and consulting in the financial advice industry. He has a strong background in technology transformation programs and customer empathy, supported by an MBA from AGSM @ UNSW Business School.
Work at Alpha FMC
Jayson Chaplin currently serves as the Manager of Asset & Wealth Management Consulting for the APAC region at Alpha FMC. He has held this position since 2021, overseeing consulting initiatives aimed at enhancing asset and wealth management practices. Previously, he worked as a Consultant in the same department for a brief period in 2021. His role involves leading technology transformation programs and utilizing data-driven strategies to address complex challenges within the financial advice sector.
Previous Experience at MLC Australia
Jayson Chaplin worked at MLC Australia for six years, holding multiple positions. From 2015 to 2021, he served as a Senior Consultant in Growth and Enablement, focusing on strategies to enhance business performance. Prior to that, he was the Planning Manager for MLC Direct from 2015 to 2018, where he managed planning processes and customer engagement strategies. Both roles were based in North Sydney, New South Wales, Australia.
Career at National Australia Bank
Before his tenure at MLC Australia, Jayson Chaplin was employed at National Australia Bank as a Research Manager in Customer Strategy & Analytics from 2012 to 2015. In this role, he contributed to the development of customer insights and analytics strategies, enhancing the bank's understanding of customer needs and preferences. This position also took place in North Sydney, New South Wales, Australia.
Education and Expertise
Jayson Chaplin holds a Master of Business Administration (MBA) from AGSM @ UNSW Business School, which he completed from 2019 to 2022. He also earned a Bachelor of Business with Division 1 Honours in Marketing from the University of Newcastle, where he studied from 2000 to 2005. His educational background supports his expertise in market research, consulting, and technology transformation within the financial advice industry.
Professional Skills and Focus
Jayson Chaplin is recognized for his ability to leverage data to solve complex problems and identify actionable opportunities. He specializes in delivering technology transformation programs tailored to the financial advice sector. His approach emphasizes building empathy for customers through extensive market research, which enhances his effectiveness in developing strategies that resonate with client needs.