James Smith
About James Smith
James Smith Executive Vice President Programmatic and Ad Sales
James Smith holds the position of Executive Vice President of Programmatic and Ad Sales. In his role, he focuses on strategies for digital monetization and the development of go-to-market plans for video content. Smith's position puts him at the forefront of the evolving landscape of advertising and digital media.
James Smith Experience with Leading Entertainment Providers
James Smith has accumulated 15 years of experience working with prominent entertainment providers such as Sony Pictures Television and Disney. Over this period, Smith has developed a deep understanding of the entertainment sector and honed his skills in various aspects of digital media and advertising. His long-term associations with such industry giants underscore his expertise in the field.
James Smith Specialization in CTV Advertising
James Smith is recognized for his expertise in Connected TV (CTV) advertising. This specialization allows him to navigate the complexities of delivering targeted advertising through internet-enabled television. Smith's proficiency in CTV advertising is instrumental in creating effective monetization strategies for video content.
James Smith Digital Monetization and Go-To-Market Strategies
James Smith specializes in creating digital monetization strategies and go-to-market plans for video content. His work involves designing and implementing initiatives that maximize revenue through digital platforms. By leveraging his extensive experience, Smith helps companies optimize their approach to content monetization and market entry.
James Smith Background in Revenue Leadership
James Smith has a robust background in revenue leadership. His expertise lies in driving revenue growth and leading initiatives that enhance the financial performance of media and entertainment companies. Smith's experience in this area is fundamental to his success in managing programmatic and ad sales operations.