Amazon Best Seller The LinkedIn Playbook
The LinkedIn Playbook is an e-learning resource focused on optimizing LinkedIn profiles for effective lead generation. Founded in 2016 and based in Paddington, Australia, the company offers various programs and free web events to help clients across multiple countries leverage LinkedIn's capabilities.
Company Overview
The LinkedIn Playbook operates within the E-Learning industry and was founded in 2016. It is classified as a privately held business and consists of a single team member. The company is headquartered in Paddington, Australia. The LinkedIn Playbook focuses on providing educational resources and methodologies to optimize LinkedIn profiles for effective lead generation.
E-Learning Services
The LinkedIn Playbook offers a variety of programs designed to enhance LinkedIn usage. These include Inner Circle Solo, Inner Circle Academy, Inner Circle Legends, and Corporate Programs. The company also hosts a series of free web events throughout the year, aimed at helping individuals and businesses leverage LinkedIn to its fullest potential.
Methodology and Research
The LinkedIn Playbook emphasizes the concept of Social Serving versus Social Selling as a strategy for effective lead generation. Over 2,000 hours of research have been dedicated to perfecting the processes outlined in the book. This methodology is currently utilized by clients across various industries in countries such as Australia, New Zealand, the USA, Singapore, Dubai, and the UK.
Philanthropic Initiatives
The LinkedIn Playbook is involved in philanthropy through the Global Giving Initiative B1G1. The company is committed to being carbon-negative and aims to create impacts aligned with global goals, including Good Health and Well-Being, Clean Water and Sanitation, and Sustainable Cities and Communities.
Community Engagement
The LinkedIn Playbook fosters community engagement through its private members-only group called LinkedIn2Success. This group is designed for entrepreneurs to learn and scale their businesses using LinkedIn. The company also promotes the global power of the LinkedIn network to increase influence within the industry.