Karthik Ganesh
About Karthik Ganesh
Karthik Ganesh is a Campaign Specialist currently employed at Amazon Development Center in India, where he has worked since 2021. He has previous experience in digital marketing roles at Annalect and Responsive Media Tech Services, focusing on campaign performance analysis and optimization.
Work at Amazon Development Center India
Karthik Ganesh has been employed at Amazon Development Center in India since 2021. He holds the position of Campaign Specialist, where he is responsible for managing and optimizing advertising campaigns. His role involves analyzing campaign performance and implementing strategies to enhance effectiveness. Karthik's experience at Amazon has contributed to his expertise in digital marketing and campaign management.
Previous Experience at Annalect
Before joining Amazon, Karthik worked at Annalect in Bengaluru, Karnataka, India. He served as an Associate Digital Marketing from 2019 to 2020 for a duration of 10 months. Following this role, he transitioned to an Ad Operations position at Annalect, where he worked for 6 months from 2020 to 2021. In these roles, Karthik gained valuable experience in digital marketing and campaign reporting.
Background in Information Technology
Karthik Ganesh studied at Sambhram Institute of Technology in Bangalore, where he earned a Bachelor of Engineering (BE) degree in Information Technology. His academic tenure lasted from 2013 to 2017, providing him with a solid foundation in technology and analytical skills that are applicable in his current roles in digital marketing and campaign management.
Skills in Campaign Management and Data Analysis
Karthik has demonstrated proficiency in campaign management and data analysis throughout his career. He has performed quality assurance analysis of insertion orders (IOs) trafficked via ad servers, ensuring efficiency and accuracy. Additionally, he has reported on campaign performance regularly, allowing for data-driven decision-making and optimization to meet client requirements.
Experience at Responsive Media Tech Services
Prior to his tenure at Annalect, Karthik worked at Responsive Media Tech Services as an Ad Operations Associate from 2018 to 2019. During this year-long role in Bengaluru, he processed thousands of insertion orders and trafficked them using various targeting criteria. This experience further developed his skills in digital advertising and campaign execution.