Tracy Needham
About Tracy Needham
Tracy Needham is a Market Research Strategist with extensive experience in strategic market research, currently working at the American Chemical Society since 2020. She holds a BA in Spanish and Russian from West Chester University of Pennsylvania and an MA in International Affairs from American University.
Current Role at American Chemical Society
Tracy Needham serves as a Market Research Strategist at the American Chemical Society (ACS) since 2020. In this role, she leads strategic market research efforts within the ACS Publications Division. Her focus is on producing value-added data and actionable recommendations that inform decision-making. Tracy collaborates with various business units and stakeholders to support market research initiatives, ensuring that research aligns with organizational goals.
Previous Experience in Market Research
Tracy Needham has extensive experience in market research across multiple organizations. She worked as a Market Research Advisor at AARP from 2002 to 2009 and held the position of Senior Market Research Associate at U.S. Pharmacopeia from 2013 to 2015. Additionally, she served as Research Director for Consumer Insights at 451 Research from 2015 to 2018. Her roles involved conducting both primary and secondary research, managing research functions, and analyzing market and demographic information.
Educational Background
Tracy Needham earned a Bachelor of Arts degree from West Chester University of Pennsylvania, where she studied Spanish and Russian. She furthered her education by obtaining a Master of Arts degree in International Affairs from American University. This educational background provides her with a strong foundation in research methodologies and international market dynamics.
Research Methodologies and Techniques
In her market research roles, Tracy Needham employs a variety of research methodologies. She conducts quantitative and qualitative research projects, including online surveys, focus groups, and interviews. Tracy compiles and analyzes feedback to interpret data, producing reports that highlight insightful findings and actionable recommendations. Her expertise includes targeting both existing and new markets through thorough analysis of customer and competitive segments.
Collaborative Approach to Market Research
Tracy Needham emphasizes collaboration in her market research efforts. She works closely with various business units and stakeholders within the ACS Publications Division to ensure that research initiatives are aligned with the needs of the organization. This collaborative approach enhances the effectiveness of market research and supports the development of strategies that drive organizational success.