Becky Geelan
About Becky Geelan
Becky Geelan is a Direct Marketing Campaign Manager with over two decades of experience at American Home Shield, where she focuses on creative testing and list processing for direct mail campaigns. Previously, she served as a Marketing Manager at Hilton Hotels Worldwide for nine years and has a degree from The University of Memphis.
Work at American Home Shield
Becky Geelan has been serving as the Direct Marketing Campaign Manager at American Home Shield since 2001. In this role, she is responsible for overseeing creative testing and list processing for direct mail campaigns. Her position involves collaboration with outside agencies and print production vendors to ensure effective campaign direction. Geelan has implemented production procedures that have led to improved cost efficiencies and savings within the organization.
Previous Experience at Hilton Hotels Worldwide
Before her tenure at American Home Shield, Becky Geelan worked at Hilton Hotels Worldwide as a Marketing Manager from 1991 to 2000. During her nine years in this role, she was involved in various marketing initiatives and strategies that contributed to the brand's visibility and customer engagement.
Education and Expertise
Becky Geelan studied at The University of Memphis, where she gained foundational knowledge and skills relevant to her career in marketing. Her educational background supports her expertise in direct marketing, campaign management, and collaboration with external partners.
Marketing Initiatives and Campaign Management
In her current role, Becky Geelan has launched new product marketing initiatives, demonstrating her ability to drive marketing efforts that align with organizational goals. Her focus on creative testing and list processing enhances the effectiveness of direct mail campaigns, contributing to the overall success of marketing strategies.