La Tessa Montgomery
About La Tessa Montgomery
La Tessa Montgomery serves as the Marketing Analytics Manager for Marketing Strategy & Planning at American Home Shield, where she has worked since 2017. With a background in marketing analytics and management, she has held various roles in the industry, contributing to significant performance improvements and innovations.
Work at American Home Shield
La Tessa Montgomery has served as the Marketing Analytics Manager in the Marketing Strategy & Planning department at American Home Shield since 2017. In this role, she has contributed to various initiatives aimed at enhancing marketing performance and strategic decision-making. Montgomery has developed KPI dashboards that played a crucial role in the early success of the Social Media department. She also pioneered the creation of the first Marketing Analytics and Backup Guide, which supports performance metrics and operational efficiency.
Previous Experience in Marketing
Prior to her current position, Montgomery held several roles in marketing analytics and management. She worked at ServiceMaster as a Marketing Analytics Manager in both Acquisitions and Financial Planning & Analysis from 2014 to 2017. Before that, she was a Marketing Manager and Marketing Analyst at American Residential Services from 2006 to 2010. Her experience also includes a position as a Sales & Marketing Analyst at Fred's Inc. from 2010 to 2013.
Education and Expertise
Montgomery holds a Bachelor of Arts in Marketing Management and a Master of Business Administration (MBA) from The University of Memphis. She completed her undergraduate studies from 1993 to 1997 and her MBA from 2000 to 2004. Additionally, she graduated from Whitehaven High School with a High School Diploma from 1990 to 1993. Her educational background provides a solid foundation for her expertise in marketing analytics and strategy.
Awards and Recognitions
Montgomery has received multiple awards for her contributions at American Home Shield. She was honored with the Social Media Team Award for her role in driving innovation and performance within the social media department. Additionally, she received the Intelligent Risk Taker Award, recognizing her efforts in enhancing operational effectiveness and strategic initiatives.
Skills in Data Analysis and Strategy
Montgomery has demonstrated strong skills in data analysis and strategic planning throughout her career. She created a system for accessing high-priority reports, which improved decision-making processes in marketing. Furthermore, she utilized Root Cause Analysis to identify underperforming areas, leading to significant performance improvements and increased efficiencies within her teams.