Amobee
Amobee offers a unified advertising platform that spans TV, CTV, digital, and social media, providing solutions for campaign discovery, planning, activation, optimization, and analysis.
Services
Amobee offers a wide range of services through its unified advertising platform, which caters to TV, Connected TV (CTV), digital, and social media. Their solutions include discovering, planning, activating, optimizing, and analyzing advertising campaigns. Key features of the platform are dynamic creative optimization, which allows personalized ad content at scale, and in-flight optimization that connects offline purchase data to campaign activity for real-time adjustments. Additionally, Amobee provides a data management platform (DMP) enabling business partners to collect, store, and analyze audience data.
TV Amplifier Feature
Amobee offers a TV Amplifier feature designed to enhance linear TV audience targeting by extending it to Connected TV (CTV), digital, and social media platforms. This feature ensures that marketers can effectively reach their desired audience across multiple channels, maximizing the impact of their linear TV advertising efforts.
Platform Capabilities
Amobee's advertising platform supports a comprehensive set of capabilities, including audience intelligence, competitive research, sentiment and trends analysis, and inventory intelligence. The platform also integrates with major social media APIs such as Facebook, Instagram, Snapchat, Twitter, and Pinterest. Key functionalities include tools for cross-device forecasting, global frequency management, and holistic measurement and attribution across various screens.
Proprietary Data Solutions
Amobee provides proprietary data solutions that facilitate cookieless targeting, allowing advertisers to effectively reach their audience without relying on cookies. The platform supports programmatic guaranteed deals that provide transparency and adhere to brand safety standards. Additionally, their 4Screen reports provide valuable data insights to understand consumer actions across the entire marketing funnel.
Amobee U Certification Program
Amobee offers a certification program known as Amobee U. This program provides training and certification on their comprehensive advertising platform, equipping users with the necessary skills to effectively utilize the various tools and features available. The certification program covers all aspects of the platform, ensuring users can maximize their advertising capabilities.