Amul (GCMMF)
Amul (GCMMF), founded in 1973 and headquartered in Anand, Gujarat, is a leading entity in the Food Production industry, known for its cooperative model involving 3.6 million milk producers and a diverse range of dairy products.
Company Overview
Amul, established in 1973, operates in the Food Production industry and is recognized as a very large enterprise with a team size of 5,641. The company is headquartered in Anand, Gujarat, India, and describes itself as 'The Taste of India.' Amul has revolutionized the dairy industry in India by introducing the concept of milk cooperatives, which involves 3.6 million milk producers.
Products and Offerings
Amul offers a diverse range of dairy products including butter, milk, cheese, paneer, dahi, ice cream, ghee, milk powders, chocolates, and fresh cream. The company also manufactures a variety of beverages such as flavored milk, lassi, buttermilk, and milkshakes. Additionally, Amul provides frozen snacks under the brand 'Amul Happy Treats' and bakery products including butter cookies and chocolate cookies. The company has also launched organic products, including staples like rice and pulses.
Distribution and Sales Network
Amul operates a significant distribution network comprising 76 sales offices and a dealer network of 10,000 dealers and 1 million retailers. The company has implemented a Distributor Management System to monitor retail market coverage across India. This extensive network supports Amul's daily milk procurement of approximately 25.9 million liters from 18,600 village milk cooperative societies.
International Presence
Amul exports its dairy products to over 50 countries, including the USA, Singapore, and Australia. It is recognized as India's largest exporter of dairy products. The company plans to expand its presence in international markets and explore strategic partnerships to enhance its global footprint.
Sustainability Initiatives
Amul engages in various sustainability initiatives, including tree plantation campaigns, having planted over 733 lakh trees. The company also runs the Amul Relief Trust, established to aid in reconstruction efforts following the 2001 Gujarat earthquake. These initiatives reflect Amul's commitment to social responsibility and environmental sustainability.