Heather Bertha
About Heather Bertha
Heather Bertha serves as the Lead of Digital Strategy at Amylyx Pharmaceuticals, where she excels in transforming complex concepts into engaging narratives that enhance brand success. With extensive experience in marketing strategies across various life sciences sectors, she has held significant roles at multiple organizations, including Enzon Pharmaceuticals and QuidelOrtho.
Current Role at Amylyx Pharmaceuticals
Heather Bertha serves as the Lead of Digital Strategy for North America at Amylyx Pharmaceuticals since 2024. In this role, she focuses on developing and implementing digital marketing strategies that align with the company's objectives. Her responsibilities include overseeing digital campaigns and ensuring that they effectively engage key stakeholders.
Previous Experience in Marketing
Prior to her current position, Heather held various roles in marketing across multiple organizations. She worked at QuidelOrtho from 2019 to 2023, where she focused on digital marketing strategy, demand generation, content marketing, and campaign strategy. Additionally, she served as the Director of US Marketing at Archimedes Pharma from 2010 to 2012, managing strategy and advocacy efforts.
Education and Expertise
Heather Bertha earned her Master of Business Administration (MBA) from Saint Joseph's University - Erivan K. Haub School of Business. She also holds a Bachelor of Science (B.S.) in Accounting from Penn State University. Her educational background supports her expertise in marketing strategies, particularly within the life sciences and diagnostics sectors.
Specialization in Life Sciences Marketing
Heather specializes in marketing strategies for life sciences and diagnostics, with a focus on areas such as ophthalmology, oncology, dermatology, cardiovascular health, and pain management. Her experience includes directing marketing campaigns with budgets ranging from $250K to $16M, demonstrating her capability in budget management and strategic planning.
Teaching and Mentorship Experience
Heather has contributed to the academic field as an Adjunct Faculty member at Caldwell University from 2018 to 2021. In this role, she taught courses in Business and Computer Information Systems, sharing her industry knowledge and experience with students. She is known for her motivational management style and people development skills.