Annette Verdouw
About Annette Verdouw
Annette Verdouw is the Head of Marketing BeNeLux at Ankorstore, where she has worked since 2022. She previously held various marketing leadership roles, including Head of Marketing BeNeFra at Klarna and Head of Marketing EMEA at European Merchant Services.
Work at Ankorstore
Annette Verdouw serves as the Head of Marketing for BeNeLux at Ankorstore since 2022. In this role, she has been instrumental in building the regional marketing team, focusing on demand generation and acquisition strategies for retail. Her efforts include content creation, digital and offline campaigns, partnerships, and participation in trade shows. Additionally, she has played a key role in launching new tools in the BeNeLux region and enhancing customer relationships through CRM initiatives. Verdouw is also actively involved in public relations to build brand awareness for Ankorstore.
Previous Experience in Marketing
Before joining Ankorstore, Annette Verdouw held several significant marketing positions. She worked at Klarna as the Head of Marketing for BeNeFra from 2017 to 2022, overseeing marketing strategies in Amsterdam. Prior to that, she served as the Head of Marketing EMEA at European Merchant Services from 2013 to 2017. Her earlier roles include Brand & Marketing Director at Simpel.nl and Online Campaign Manager at ANWB. She also worked as an Online Strategist and Interactive Marketer at Wecanbeheroes and as a Senior Communication Manager at Rabo Vastgoedgroep.
Education and Expertise
Annette Verdouw has a diverse educational background. She studied communications, advertising, and economics at Universidad de Sevilla, earning a Bachelor of Arts (BA) in 1996. She also attended Radboud University, where she focused on communications and marketing from 1990 to 1995. Her expertise lies in optimizing customer journeys and refining branding efforts for both BtoB and BtoC organizations. She has a strong focus on leveraging CRM to enhance customer relationships and overall business performance.
Mentorship and Consulting Roles
In addition to her marketing roles, Annette Verdouw has been involved in mentorship and consulting. Since 2021, she has served as a mentor for start-ups at Wombat in London. Earlier in her career, she worked as a Consultant in Brand and Marketing Communication at SchaalX from 2005 to 2011. These roles reflect her commitment to sharing her knowledge and experience with emerging businesses and professionals in the marketing field.