Annalect
Annalect is a global company that provides the Omni operating system, enhancing marketing outcomes through data-driven services and proprietary technology, with a workforce of over 4,000 employees.
Services
Annalect provides a range of services designed to enhance marketing outcomes through data-driven approaches. The company offers services in data-powered marketing, future-proofed technology, and marketing efficiency. Annalect's platform, Omni, integrates first-party data with preferred second- and third-party vendors, providing a comprehensive solution for custom audience development. Annalect also delivers proprietary technology that can reduce overall data costs by up to 80%. Additionally, the company offers training and educational resources aimed at improving team productivity and effective data application.
Products
Annalect's key product is the Omni operating system, which serves as an open platform orchestrating better marketing outcomes. The Omni platform enables the integration of first-party data with second- and third-party vendors. Alongside Omni, Annalect offers a suite of applications designed to support end-to-end workflows, including insights, planning, activation, and optimization. These products are built to enhance marketing efficiency and provide data-driven capabilities that better serve their clients' marketing needs.
Global Presence
Annalect operates on a global scale, with over 4,000 employees stationed around the world. The company has offices in major cities including New York, London, Paris, and Singapore. This global presence allows Annalect to deliver its data-powered marketing solutions and support services across various regions, catering to a diverse clientele.
Data Integration and Cost Efficiency
Annalect's Omni platform is designed to seamlessly integrate first-party data with preferred second- and third-party vendors, providing a robust framework for custom audience development. The company leverages proprietary technology to significantly reduce data costs, achieving up to an 80% reduction. This focus on cost efficiency helps clients maximize their marketing budgets while maintaining high standards of data accuracy and relevance.
Education and Training
To support the effective application of its technologies and services, Annalect offers extensive training and educational resources. These initiatives are designed to enhance team productivity and ensure that clients can fully leverage data in their marketing strategies. Annalect's commitment to education underscores its dedication to empowering clients with the knowledge and skills necessary for mastering data-driven marketing.