Sam Lau
About Sam Lau
Sam Lau is the Sr. Director of Global GTM Enablement at Anomali, with extensive experience in sales enablement roles across various companies in the San Francisco Bay Area.
Current Role at Anomali
Sam Lau currently serves as the Sr. Director, Global GTM Enablement at Anomali. Starting in 2023, he operates out of Redwood City, California. In this role, Lau focuses on global go-to-market enablement strategies, leveraging his extensive experience in sales enablement and operational rigor.
Past Experience in Sales Enablement
Prior to his current role, Sam Lau worked at several notable companies in the San Francisco Bay Area. At Forethought, he served as the Head of Sales Enablement from 2022 to 2023. From 2020 to 2022, he was the Director of Sales Enablement at Nylas. Earlier in his career, Lau held the position of Sr. Sales Enablement Manager at Expanse, a Palo Alto Networks Company, from 2019 to 2020, and Sales Enablement Program Manager at Sage Intacct, Inc. from 2018 to 2019.
Work at ENGIE Storage
Sam Lau contributed to ENGIE Storage (formerly Green Charge) in various capacities. He first served as a Sales Training & Enablement Manager from 2016 to 2017 and then as a Sales Enablement Consultant (Contracted) from 2017 to 2018 in Santa Clara, California. In these roles, Lau primarily focused on consulting and training initiatives to enhance the sales teams' effectiveness.
Earlier Career in Sales Management
Sam Lau's early career includes significant roles at Ninestar Image Tech Limited and other companies. At Ninestar, he progressed from an Account Executive (2011-2012) to Sales Manager (2012-2013) and finally to Senior Manager, Sales & Operations (2013-2016) in South San Francisco, CA. Additionally, he briefly worked as a Sales Team Leader at EMW Inc. in 2011 and held a long-term position as Room Service Operator at Marriott Hotels from 2006 to 2012.
Educational Background
Sam Lau holds a degree in Business Administration with a focus on Management from San Francisco State University, obtained between 2006 and 2010. This academic background laid the foundation for his expertise in management and business operations, contributing to his effectiveness in various sales enablement roles.