Suga Yoganandan
About Suga Yoganandan
Suga Yoganandan serves as the Head of Business & Strategy for multiple companies in Edinburgh, Scotland, including Setmore, LEX Reception, and AnswerConnect, among others. With a background in finance and extensive experience in brand leadership, he applies principles of behavioral economics and draws inspiration from notable thought leaders to enhance business strategies.
Current Role at Setmore
Suga Yoganandan serves as the Head of Business & Strategy at Setmore, a position held since 2022. In this role, Yoganandan oversees payment integrations, enhancing customer experience by ensuring compatibility with various tools. This strategic focus aims to streamline operations and improve service delivery.
Current Roles at Other Companies
In addition to Setmore, Yoganandan holds the position of Head of Business & Strategy at several organizations, including LEX Reception, AnswerConnect, ServiceForge, WellReceived, SignMore, AnswerForce, and HelloSells. Each of these roles has been active since 2020, contributing to a comprehensive strategy across multiple platforms in Edinburgh, Scotland.
Educational Background
Yoganandan earned a Master of Business Administration (MBA) in Finance from Symbiosis Institute of Business Management, studying from 2005 to 2007. Prior to this, Yoganandan completed a Bachelor of Commerce (B.Com.) at D.G. Vaishnav College from 2001 to 2004. This educational foundation supports a robust understanding of business and finance.
Previous Work Experience
Before current roles, Yoganandan worked as a Brand Leader at AnswerForce from 2013 to 2020 and at HelloSells from 2015 to 2019. Additionally, Yoganandan served as a Banking Officer at the Royal Bank of Scotland from 2005 to 2007 and as a Product Analyst at GMT Corporation from 2007 to 2008. This diverse experience informs strategic decision-making.
Strategic Influences and Approaches
Yoganandan incorporates principles of behavioral economics and game theory into business strategies, aiming to resonate with users and drive growth. Grounded in stoicism, Yoganandan draws inspiration from thought leaders like Warren Buffet and Charlie Munger, applying their teachings to personal and professional development.