Brenda Schmerl
About Brenda Schmerl
Brenda Schmerl is the Director of SEO & Audience Data at Apartment Therapy Media, with extensive experience in SEO management, product direction, and audience data analysis.
Current Role: Director, SEO & Audience Data at Apartment Therapy Media
Brenda Schmerl is currently serving as the Director, SEO & Audience Data at Apartment Therapy Media, based in New York, New York, United States. In this role, she has been leading initiatives since 2023, focusing on the strategic integration of SEO and audience data analytics. Her responsibilities involve utilizing complex tools such as Google Sheets and proprietary dashboards to derive actionable insights across the company. Her expertise in managing SEO and audience data empowers the content strategy with data-driven decisions.
Former Roles at Apartment Therapy Media
Before her current role, Brenda Schmerl held several positions at Apartment Therapy Media, including Director of SEO from 2021 to 2023 and Senior SEO Manager from 2020 to 2021. Over these years, she played pivotal roles in refining the company's SEO strategies, ensuring higher search engine rankings, and leading the SEO team. Her progression through these roles underscores her depth of experience and leadership in digital marketing and SEO.
Previous Experience at Trusted Media Brands and Hearst Magazines
Brenda Schmerl has a rich background in digital media, having worked at Trusted Media Brands as Director of Product for the Reader's Digest Web from 2011 to 2017. Before this, she was the Senior Editor at Delish.com, a part of Hearst Magazines, from 2009 to 2010, followed by her role as SEO Manager at Hearst Magazines from 2018 to 2020. These roles equipped her with extensive experience in content management, product development, and SEO.
Educational Background in American Studies
Brenda Schmerl pursued her academic interests in American Studies, obtaining both her MA from Yale University and her BA from Trinity College-Hartford. Her educational background provides a strong foundation for her analytical skills and her ability to understand and cater to diverse audiences through her work.
Skills in SEO, Data Analysis, and Project Management
Throughout her career, Brenda Schmerl has demonstrated expertise in SEO and audience data analysis. She possesses a robust skill set in vendor and partner vetting, managing collaborations effectively. Her proficiency in Agile and scrum methodologies aids in efficient project management, ensuring workflow optimization. Additionally, she excels in usability and UX best practices, enhancing user engagement and experience, and is skilled in integrating content marketing strategies, including PPC and social media marketing, into broader digital frameworks.