Rocío García Morales
About Rocío García Morales
Rocío García Morales is an experienced marketing and communication assistant currently working at Applus+ in Madrid. She has a background in journalism and digital marketing, with previous roles in content creation and corporate communication.
Work at Applus+
Rocío García Morales has been working at Applus+ as an Asistente de Marketing y Comunicación since 2018. In this role, she supports the development and implementation of brand strategy and marketing communication tasks for the Energy & Industry Division in the Mediterranean Region. Her responsibilities include coordinating events and fairs across Spain, Portugal, and Algeria, as well as managing online seminars. Rocío collaborates with design agencies to create commercial documentation and develops corporate communications, which encompass intranet news, internal and external communications, and newsletters. Additionally, she manages internal communication campaigns at a national level and oversees invoices, reports, and group presentations.
Previous Experience in Marketing and Communication
Before joining Applus+, Rocío García Morales gained valuable experience in marketing and communication roles. She worked at Toerisme Vlaanderen - VISITFLANDERS in Brussels, Belgium, as a web content creator for five months in 2016. Following this, she served in the Corporate Communication Department at Roman in Madrid, Spain, for another five months in 2017. These positions allowed her to develop skills in content creation and corporate communication.
Education and Expertise
Rocío García Morales holds a Máster in Marketing Digital from Universidad Complutense de Madrid, which she completed from 2020 to 2021. She also earned a Grado en Periodismo from the same university, studying from 2013 to 2017. Additionally, she studied Communication and Media Studies at Vrije Universiteit Brussel from 2016 to 2017, supported by an Erasmus scholarship. This educational background provides her with a solid foundation in marketing, journalism, and communication.
Event Coordination and Project Management
In her current role at Applus+, Rocío coordinates various events and fairs in Spain, Portugal, and Algeria. She also manages online seminars, contributing to the company's outreach and engagement efforts. Her involvement in these activities demonstrates her project management skills and ability to work effectively in diverse settings. Furthermore, she has collaborated on a radio project proposed by a Neighborhood Association in Madrid, gaining practical experience in teamwork and project commitment.