AppsFlyer
AppsFlyer provides a comprehensive suite of measurement and analytics tools for mobile, web, and CTV platforms, focusing on ROI, creative optimization, customer experience, and fraud protection.
Services
AppsFlyer provides a comprehensive measurement suite to track all interactions across mobile, web, and connected TV (CTV). The company offers ROI measurement to help clients understand the actual return on investment from mobile marketing campaigns. Additionally, AppsFlyer features Creative Optimization, utilizing AI to enhance creative performance. Its marketing analytics service converts campaign performance insights into actionable strategies. The company also offers Incrementality to demonstrate the true value of marketing efforts. AppsFlyer boosts revenue with exceptional customer experience through its CX & deep linking solutions. It further provides audience segmentation tools to facilitate meaningful customer interactions and fraud protection to safeguard marketing budgets from mobile ad fraud.
Privacy and Collaboration
AppsFlyer prioritizes privacy and collaboration through its Privacy Cloud, enabling partners to work together in a privacy-centric environment. It also operates a Data Collaboration Platform aimed at first-party data monetization, which fuels the growth of retail media. These platforms are designed to help businesses leverage data for strategic advantages while adhering to privacy standards.
Fraud Protection
AppsFlyer offers robust fraud protection services designed to shield marketing budgets from mobile ad fraud. This service is critical for businesses aiming to maximize the return on their marketing investments, ensuring that funds are not wasted on fraudulent activities. AppsFlyer’s fraud protection tools help maintain the integrity of marketing campaigns and the accuracy of performance data.
Partner Marketplace
AppsFlyer maintains an extensive Partner Marketplace that connects users to over 10,000 tech and media partners. This marketplace is instrumental for clients seeking diverse technologies and media resources to enhance their marketing strategies. Through this platform, businesses can access a broad array of resources and services, facilitating impactful and efficient marketing campaigns.