Brian Murphy
About Brian Murphy
Brian Murphy serves as the Head of Gaming GTM at AppsFlyer, where he has worked since 2023. He has extensive experience in the gaming industry, particularly in Real Money Gaming and emerging technologies like Web3 and Blockchain.
Work at AppsFlyer
Brian Murphy currently serves as the Head of Gaming GTM at AppsFlyer, a position he has held since 2023. He previously worked at AppsFlyer as Head of Gaming from 2019 to 2023. In these roles, he developed and implemented Go To Market strategies for Privacy Cloud and Creative Analytics, focusing on enhancing data capabilities through Artificial Intelligence.
Education and Expertise
Brian Murphy earned a Bachelor of Arts in Economics from San Diego State University, where he studied from 2000 to 2003. His expertise includes international business customs across various markets, including French, German, British, Korean, Chinese, and Japanese. He specializes in emerging technologies such as Web3, NFT, and Blockchain, particularly within the gaming sector.
Background
Brian Murphy has a diverse professional background in the gaming and technology sectors. He has held various positions, including VP of Business Development at Buildbox and Sales Director for EMEA at Adknowledge. His experience spans over a decade, with roles at notable companies such as Yahoo, Verizon Media, and Flurry, Inc.
Achievements
Throughout his career, Brian Murphy has contributed to strategic initiatives in Real Money Gaming and the Metaverse. He has been involved in leveraging Artificial Intelligence for product development and market positioning in the gaming industry. Additionally, he has served as Co-Chair of the Mobile Programmatic Working Group at IAB since 2014.