Callum Carmichael
About Callum Carmichael
Callum Carmichael serves as the Regional Director of Partnerships for EMEA and LATAM at AppsFlyer, a position he has held since 2024. With over 20 years of experience in digital media, he has previously held significant roles at Snap Inc. and ironSource, focusing on mobile marketing and business development.
Work at AppsFlyer
Callum Carmichael currently serves as the Regional Director of Partnerships for EMEA and LATAM at AppsFlyer. He has held this position since 2024, contributing to the company's growth and development in these regions for the past eight months. Previously, he worked as the Director of Partnerships for Western Europe, the Middle East, and Turkiye at AppsFlyer from 2023 to 2024. In this role, he focused on leveraging his expertise in sales strategy and problem-solving to create new opportunities and drive revenue growth for AppsFlyer and its partners.
Previous Experience at Snap Inc.
Callum Carmichael has extensive experience at Snap Inc., where he held several key positions. From 2022 to 2023, he served as the Head of EU & Gaming for Strategic Partnerships and Business Development. Prior to this, he was the Regional Head of Gaming for CEE, IL, and MENA from 2020 to 2021. He also worked as the Head of Gaming - Growth from 2021 to 2022 and as Manager of Advertiser Solutions from 2019 to 2023. His roles at Snap Inc. focused on driving strategic partnerships and enhancing growth in the gaming sector.
Career Background in Sales and Partnerships
Callum Carmichael has over 20 years of experience in digital media, specializing in mobile marketing, performance marketing, and direct response. His career includes significant roles at ironSource, where he served as Director of International Sales and Head of Mobile Demand for Europe. He also worked at Supersonic, which later merged with ironSource, as a Senior Sales Manager and Director of International Sales. His background includes managing sales, business development, and partnerships teams across various sectors, including mobile gaming and e-commerce.
Education and Early Career
Callum Carmichael studied at Ibstock Place from 1992 to 1996 and later attended Emanuel School from 1996 to 1998. His educational background laid the foundation for his extensive career in digital media and sales. Before entering the tech industry, he worked at Response Direct Publishing Limited as Sector Head from 2005 to 2010 and at Abacus Direct as Account Director from 2010 to 2011. These early roles contributed to his development in sales and partnerships.
Mentoring and Leadership
Callum Carmichael enjoys mentoring and empowering others in their careers. His leadership style emphasizes collaboration and support, aiming to help individuals succeed in their professional endeavors. His strong background in building and managing teams in various sectors has equipped him with the skills necessary to guide others effectively.