Daniel Zhao
About Daniel Zhao
Daniel Zhao is a Growth Marketing Lead with extensive experience in the Chinese advertising industry, having worked with both start-ups and multinational companies. He holds a Bachelor's degree in Business from Guilin University of Electronic Technology and an MBA from William & Mary, and he currently works at AppsFlyer in Beijing.
Work at AppsFlyer
Daniel Zhao currently serves as the Growth Marketing Lead at AppsFlyer, a position he has held since 2021. He operates from the company's office located in Chaoyang District, Beijing, China. In this role, he utilizes his extensive experience in marketing to drive growth initiatives and enhance brand visibility. His responsibilities include developing marketing strategies that align with the company's objectives and leveraging data-driven insights to optimize campaign performance.
Education and Expertise
Daniel Zhao holds a Bachelor’s Degree in Business, Management, Marketing, and Related Support Services from Guilin University of Electronic Technology, which he completed from 2004 to 2008. He furthered his education by obtaining a Master of Business Administration (M.B.A.) from William & Mary – Raymond A. Mason School of Business, studying from 2015 to 2017. His academic background provides him with a solid foundation in strategic thinking and creativity, which he applies in his marketing roles.
Background
Daniel Zhao has extensive experience in the Chinese advertising industry, having worked with both start-up firms and multinational companies. His career spans various roles, including positions at Dell Technologies as Senior Marketing Manager and at Dentsu as Senior Account Manager. He has also worked at Meikao Consulting and 泛生子, where he held the position of 品牌总监. His diverse industry insight includes sectors such as beverage, wine, beer, food, and home electronic appliances.
Achievements
Throughout his career, Daniel Zhao has demonstrated a commitment to marketing excellence. He has successfully contributed to various projects that focus on brand development and strategic marketing initiatives. His expertise in developing feasible plans for clients' brands and businesses has been a key factor in his professional journey. His passion for marketing drives him to consistently strive for significant contributions to his employers.