Donghui Ma
About Donghui Ma
Donghui Ma is an Associate Integrated Marketing Manager at AppsFlyer, with a strong background in marketing and advertising from The University of Queensland. He has expertise in integrated marketing communication and brand management, and is recognized for his data-driven approach and teamwork skills.
Work at AppsFlyer
Donghui Ma has been serving as the Associate Integrated Marketing Manager at AppsFlyer since 2021. In this role, he applies his expertise in integrated marketing communication and brand management to develop effective marketing strategies. His position is based in Beijing, China, where he contributes to the company's marketing initiatives.
Education and Expertise
Donghui Ma holds a Master of Business degree with a focus on Marketing and Advertising from The University of Queensland, where he studied from 2016 to 2017. He also earned a Bachelor of Arts in Media, Communication and Cultural Studies from the same university, completing his studies from 2013 to 2015. His educational background supports his data-driven approach to marketing strategies.
Background
Before joining AppsFlyer, Donghui Ma worked as a Content Strategist at 字节跳动 for seven months in 2021. He also held the position of Senior Marketing Specialist at 飞利浦 from 2018 to 2020 in Beijing, China. His diverse experience in marketing roles has equipped him with a comprehensive understanding of the industry.
Professional Skills
Donghui Ma possesses a data-driven approach to marketing, which enhances his ability to create effective marketing strategies. He is recognized for his expertise in integrated marketing communication and brand management. Additionally, he is known for being a team player and self-motivated, traits that contribute positively to his professional environment.