Yifat Niv
About Yifat Niv
Yifat Niv is a Product Marketing Manager with extensive experience in marketing and project management. She has held various roles in notable companies, including AppsFlyer, vcita, and Tel Aviv Municipality.
Current Role at AppsFlyer
Yifat Niv has been serving as a Product Marketing Manager at AppsFlyer since 2021. In this role, she is responsible for developing and executing marketing strategies that enhance product visibility and drive user engagement. Her experience in product marketing allows her to effectively communicate the value of AppsFlyer's offerings to potential customers.
Previous Experience in Product Marketing
Before joining AppsFlyer, Yifat Niv worked at vcita as a Product Marketing Manager from 2017 to 2020. During her tenure, she focused on creating marketing campaigns that aligned with product launches and customer needs. Prior to that, she held the position of Marketing Manager at Coolvision for seven months in 2017.
Project Management Background
Yifat Niv has a background in project management, having worked as a Project Manager for Project DigiTel at Tel Aviv Municipality from 2012 to 2014. In this role, she managed various aspects of the project, contributing to the development of digital services in Tel Aviv.
Social Media and Team Leadership Experience
Yifat Niv gained experience in social media management while working at Grass Pink from 2014 to 2016. She also served as a Team Lead at the same company for one year, overseeing team operations and strategies. This experience provided her with skills in team management and digital marketing.
Educational Background
Yifat Niv studied at Tel Aviv University, where she achieved a degree in English Literature. This educational background has contributed to her strong communication skills, which are essential in her roles in marketing and project management.