Shagun Dubey
About Shagun Dubey
Shagun Dubey is a Social Media Copywriter with a background in marketing and research. She has worked for various organizations, including Appinventiv, Expoodle, and SIYOR, and holds a PGDM in Marketing and HR from IILM Graduate School of Management.
Current Role as Social Media Copywriter
Shagun Dubey currently serves as a Social Media Copywriter at Appinventiv, a position held since 2022. In this role, she specializes in crafting engaging narratives tailored for various social media platforms. Her expertise in storytelling enhances audience engagement and contributes to the overall marketing strategy of the company.
Previous Experience in Marketing and Research
Prior to her current role, Shagun Dubey gained diverse experience in marketing and research. She worked at Expoodle as a Senior Marketing and Communication Specialist for five months in 2022, where she contributed to marketing initiatives. Additionally, she held positions as a Research Analyst and Client Servicing Executive at Expoodle in 2021, and as a Marketing Intern at both SIYOR and Outlook Publishing (India) Pvt. Ltd. in 2021 and 2020, respectively.
Educational Background in Marketing and Commerce
Shagun Dubey studied at IILM Graduate School of Management, where she earned a Post Graduate Diploma in Management (PGDM) with a focus on Marketing and Human Resources from 2019 to 2021. She also holds a Bachelor of Commerce (BCom) degree from Delhi University, completed from 2015 to 2018, which provided her with a solid foundation in business and commerce.
Skills in Creative Marketing Strategies
Throughout her career, Shagun Dubey has demonstrated a strong ability to develop creative marketing strategies. At Appinventiv, she played a key role in enhancing the company's social media presence. Her adaptability to the changing marketing landscape and her management learnings have allowed her to drive successful communication campaigns effectively.
Internship Experience in Market Research
Shagun Dubey has also gained valuable experience through internships in market research. She worked as a Market Research Intern at SPER Market Research Pvt. Ltd. in 2020 for two months, where she contributed to research projects. This experience further enriched her understanding of market dynamics and consumer behavior.