Florentin Zachary
About Florentin Zachary
Florentin Zachary is a Product Manager at AppTweak, where he focuses on app store optimization and influencer marketing. He holds a Master's degree in Business Engineering from Solvay Brussels School and has conducted research on various aspects of app marketing.
Work at AppTweak
Florentin Zachary has been employed at AppTweak as a Product Manager since 2019. In this role, he focuses on enhancing App Store Optimization (ASO) strategies. His work includes investigating the impact of singular versus plural keywords and improving ASO with long-tail keywords. He also explores the volatility of app categories in the App Store and has contributed to the revamped Featurings section.
Education and Expertise
Florentin Zachary has a solid educational background in Business Engineering. He earned his Bachelor's degree from Solvay Brussels School of Economics and Management from 2013 to 2017, followed by a Master's degree at the same institution from 2017 to 2019. Additionally, he studied at Tecnológico de Monterrey, where he pursued an exchange program in Business in Guadalajara, Mexico, starting in 2018.
Background
Florentin Zachary completed his high school education at Athénée Royal Nestor Outer in Virton, where he studied Sciences - Latin from 2007 to 2013. He began his professional journey with an internship at Nova Reperta in 2018, where he worked for one month in the Brussels Area, Belgium.
Research and Analysis in Marketing
Florentin Zachary has conducted research on the impact of YouTube influencer marketing on app downloads. His analytical skills extend to various aspects of App Store Optimization, where he has investigated keyword strategies and app category volatility, contributing valuable insights to the field.