Karan Lakhwani
About Karan Lakhwani
Karan Lakhwani serves as the Head of India at AppTweak, bringing over eight years of experience in SaaS and start-ups. He has held various roles in notable companies, including LinkedIn and Practo, and is dedicated to helping app developers enhance their app store visibility.
Current Role at AppTweak
Karan Lakhwani serves as the Head of India at AppTweak since 2022. In this role, he focuses on enhancing the company's presence in the Indian market and driving business growth. His responsibilities include overseeing operations, developing strategies to improve app store visibility, and supporting app developers and marketers in their efforts.
Previous Experience at LinkedIn
Karan Lakhwani worked at LinkedIn in various capacities from 2016 to 2020. He initially served as an Associate Relationship Manager from 2016 to 2018, followed by a role as Sales Manager from 2018 to 2020. In these positions, he contributed to client relationship management and sales strategies, enhancing LinkedIn's service offerings.
Educational Background
Karan Lakhwani holds a Bachelor of Business Management (BBM) from Alliance University, where he studied from 2010 to 2013. He further pursued a Master of Business Administration (MBA) in Marketing at Christ University, Bangalore, from 2013 to 2015. Additionally, he completed an Executive Program in Sales & Marketing (EPSM) at the Indian Institute of Management, Lucknow, from 2020 to 2021.
Professional Development and Certifications
Karan is a LinkedIn Certified Professional with certifications in online marketing fundamentals and online marketing from the Project Management Institute and NASBA. He is committed to lifelong learning, actively seeking new knowledge through books, courses, and case studies to enhance his professional skills.
Contributions to Industry Knowledge
Karan Lakhwani has contributed to industry knowledge through various platforms. He participated in an interview discussing the selection of effective App Store Optimization (ASO) tools and contributed to a blog outlining common pitfalls to avoid during mobile app launches. His insights aim to assist app developers in navigating the complexities of the app market.