Marie Laure Cruyt
About Marie Laure Cruyt
Marie Laure Cruyt serves as the Chief Product Officer at AppTweak, where she has significantly contributed to product strategy and innovation since 2020. With a background in business development and app marketing, she has been instrumental in enhancing AppTweak's offerings and engaging with the app marketing community.
Current Role at AppTweak
Marie Laure Cruyt serves as the Chief Product Officer at AppTweak, a position she has held since 2020. In this role, she has been instrumental in driving product strategy and innovation, focusing on enhancing the company's offerings to support app marketers and developers. Her leadership in product development has contributed to the growth of AppTweak, aligning product features with the needs of the app marketing community.
Previous Experience at AppTweak
Prior to her current role, Marie Laure Cruyt worked at AppTweak in various capacities. She served as the Head of Product from 2018 to 2020, where she contributed to the enhancement of product offerings. Before that, she was a Customer Success Manager from 2017 to 2018. During her tenure, she played a key role in the development of tools and features that assist app marketers in optimizing their app store presence.
Educational Background
Marie Laure Cruyt has a diverse educational background. She studied at Solvay Brussels School of Economics and Management, where she earned a Bachelor of Management and a Master in Advanced Management. Additionally, she completed a Master's degree at Universidad de Chile. Her studies also include time at Downsend School in England and Institut Notre Dame in France, providing her with a broad international perspective.
Engagement with the App Marketing Community
Marie Laure Cruyt actively engages with the app marketing community, sharing insights and strategies to enhance app downloads and visibility. She has co-authored the Advanced ASO Book 2022 Edition with Phiture, contributing her expertise to the field. Additionally, she participated in Steve Young's Podcast on Appmasters.co, further showcasing her commitment to knowledge sharing within the industry.
Career Progression and Previous Roles
Before joining AppTweak, Marie Laure Cruyt held various positions that contributed to her expertise in product management and business development. She worked as a Business Developer at Autofact Chile SpA and as a Market Developer at Tripda. Earlier in her career, she participated in the Boostcamp at MIC Belgique and held an IT Project Intern position at EXKi. These roles have provided her with a solid foundation in both technical and business aspects.