Debarati Biswas (She/Her)
About Debarati Biswas (She/Her)
Debarati Biswas is a Senior Product Marketing Specialist at AppViewX, with a background in English Language and Literature. She has experience in content creation and marketing, having previously worked at various organizations including Vedak and True Influence.
Current Role at AppViewX
Debarati Biswas serves as a Senior Product Marketing Specialist at AppViewX, a position she has held since 2021. In this role, she focuses on driving marketing campaigns that enhance the sales pipeline. She collaborates closely with the demand generation team to create cohesive marketing strategies. Debarati leads sales enablement sessions that highlight new products and capabilities, ensuring that the value of these offerings is effectively communicated to customers.
Previous Experience in Content Writing
Prior to her current role, Debarati worked as a Marketing Content Writer at True Influence from 2020 to 2021. She also held a position as a Web Content Writer at Vedak for seven months in 2020. Additionally, she contributed to content creation at ServiceSutra as a Content Writer from 2016 to 2017. Throughout these roles, she developed a proven track record in creating well-researched copies, including guides, whitepapers, and video scripts.
Academic Background
Debarati completed her Master of Arts in English Language and Literature from the University of Calcutta, studying from 2012 to 2014. She also earned her Bachelor of Arts in the same field from the same university between 2009 and 2012. Earlier, she attended Vivekananda Mission School, where she completed her ISC from 1993 to 2009. Her academic background provides a strong foundation for her career in content creation and marketing.
Teaching Experience
Debarati has experience in academia, having served as an Assistant Professor at Future Institute of Engineering and Management in Kolkata from 2017 to 2019. She also worked as a Visiting Assistant Professor at the same institution for four months in 2015. Her teaching roles allowed her to share her knowledge and expertise in English language and literature with students.
Content Creation Skills
Debarati is skilled in simplifying technically complex concepts into accessible material that motivates user action. She owns the authoring process from design to production, which includes editing and translation. Her work involves writing insightful resources that address the pain points of readers and prospective buyers, demonstrating her commitment to effective communication.