Devika Rajagopal
About Devika Rajagopal
Devika Rajagopal is the Associate Director of Revenue Operations at AppViewX, where she has played a significant role in the marketing team since its inception. She holds a BBA from Rajagiri College of Management and Applied Sciences and an MBA from Amrita Vishwa Vidyapeetham, with expertise in various go-to-market tools.
Current Role in Revenue Operations
Devika Rajagopal serves as the Associate Director of Revenue Operations at AppViewX, a position she has held since 2023. In this role, she focuses on optimizing processes and implementing the latest technologies to enhance revenue operations. Her responsibilities include managing key projects and streamlining workflows to improve the performance of demand generation activities.
Career at AppViewX
Devika Rajagopal has had a significant career at AppViewX, where she held multiple roles over several years. She began as a Marketing Analyst from 2015 to 2017, then progressed to Senior Analyst - Marketing Automation until 2019. She continued as Associate Manager - Digital Marketing, followed by Manager - Digital Marketing, and then Senior Manager - Marketing Operations from 2021 to 2022. In 2022, she transitioned to Senior Manager - Revenue Operations before her current position as Associate Director.
Educational Background
Devika Rajagopal holds a Bachelor of Business Administration (BBA) from Rajagiri College of Management and Applied Sciences, where she studied from 2010 to 2013. She further pursued a Master of Business Administration (MBA) with a dual specialization in Marketing and Human Resource at Amrita Vishwa Vidyapeetham from 2013 to 2015. Additionally, she attended Vidyodaya for one year from 2009 to 2010.
Experience in Marketing Operations
Devika Rajagopal has extensive experience in marketing operations, particularly in utilizing various go-to-market (GTM) tools. Her expertise includes platforms such as Marketo, 6sense, Salesforce, Gong, and Salesloft. She was one of the first three members of the marketing team at AppViewX, contributing to the foundational development of the department and enhancing its operational capabilities.
Internship Experience
In 2014, Devika Rajagopal completed a summer internship at Vodafone India, where she gained practical experience in the telecommunications sector. This internship lasted for two months and provided her with insights into the marketing operations of a major corporation.