Shakir B.
About Shakir B.
Shakir B. serves as the Design Director at Aptive Resources, a position he has held since 2022. With a robust background in graphic design and marketing, he has directed multiple award-winning campaigns and contributed significantly to various branding initiatives.
Work at Aptive Resources
Shakir B. has held multiple roles at Aptive Resources, demonstrating a progressive career trajectory within the organization. He began as an Art Director from 2018 to 2019, then advanced to Creative Director from 2019 to 2022. In 2022, he transitioned to his current position as Design Director, where he has been for two years. His work focuses on leading design initiatives and overseeing creative projects in Alexandria, Virginia.
Previous Experience at Turner Construction Company
Before joining Aptive Resources, Shakir B. worked at Turner Construction Company for nearly a decade. He started as a Marketing Assistant from 2003 to 2007, then progressed to Senior Graphic Designer - Marketing Specialist from 2012 to 2015. He also served as a Graphic Designer - Marketing Coordinator from 2007 to 2012. His roles involved developing marketing materials and managing design projects across various platforms in Arlington and Reston, Virginia.
Education and Expertise
Shakir B. studied at the Art Institute of Pittsburgh, where he earned a Bachelor of Arts in Graphic Design in 2012. He also attended Art and Design High School, achieving expertise in Illustration in 1996. His educational background has equipped him with a strong foundation in design principles and creative strategies.
Achievements in Campaign Direction
Shakir B. has directed 14 award-winning integrated campaigns across various media, including digital, TV, print, and out-of-home (OOH) advertising. These campaigns resulted in a 37% increase in sign-up rates. He also led the ideation and storyboarding for the 'Choose VA' Veterans Affairs branding campaign, which emphasized diversity and inclusion, exceeding engagement goals by 35%.
Business Development and Strategy
In his career, Shakir B. has successfully pitched strategies that secured significant funding, including a $5 million renewal for Veteran Affairs. His ability to develop compelling visions has contributed to expanding business opportunities with existing clients.