Adrienne Guzman
About Adrienne Guzman
Adrienne Guzman serves as the Southern Region Retail Digital Strategist for Audi of America, where she has worked since 2019. She has a background in marketing and social media management, having previously held roles at Elder Mitsubishi and MicroMain Corporation.
Current Role at Aquent
Adrienne Guzman serves as the Southern Region, Retail Digital Strategist for Audi of America at Aquent. In this role, she has been responsible for providing digital support to a network of 24 Audi dealerships in the Southern region since 2019. Her work involves creating custom PowerPoint presentations to deliver metrics and recommendations to dealers. She focuses on developing digital marketing strategies that are informed by website traffic and lead metrics, ensuring that the dealerships can effectively reach their target audiences.
Previous Experience at Elder Mitsubishi
Before her current position, Adrienne Guzman worked as the Marketing Director at Elder Mitsubishi in Cedar Park, Texas, for a brief period in 2019. During her five-month tenure, she was involved in overseeing marketing initiatives aimed at enhancing the dealership's visibility and customer engagement. This role contributed to her understanding of the automotive retail landscape.
Background in Social Media Management
Adrienne Guzman has a background in social media management, having served as the Social Media Content Manager at MicroMain Corporation from 2014 to 2017 in Austin, Texas. In this capacity, she was responsible for monitoring and analyzing social campaigns, as well as implementing SEO strategies to improve performance. Her experience in this role laid the foundation for her current digital strategy work.
Digital Strategy and Consulting Expertise
In her current role, Adrienne Guzman consults on increasing conversion rates and reducing lead times to a program standard of 15 minutes. She collaborates closely with the sales team to enhance the quality of lead responses. Additionally, she executes data-driven optimizations by leveraging industry insights and experience, which helps to improve the overall effectiveness of digital marketing efforts.
Industry Knowledge and Relationship Building
Adrienne Guzman keeps abreast of industry news, best practices, and emerging technologies that could impact customers. She identifies areas for process improvements and presents resolution options to enhance operational efficiency. Furthermore, she builds and maintains relationships with key decision-makers within Audi dealerships, which is essential for fostering collaboration and driving successful marketing initiatives.