Sofia R.
About Sofia R.
Sofia R. is a Marketing Communications Specialist with over six years of experience at Aquent and Cigna in Bloomfield, CT. She has a diverse background in digital content production, social media, and marketing, complemented by her academic achievements in Asian Studies and Comparative Arts and Culture.
Work at Aquent
Sofia R. has been employed at Aquent as a Marketing Communications Specialist since 2018. In this role, she oversees the planning, execution, and delivery of content across various digital platforms. She has developed expertise in managing digital content workflow using agile processes, ensuring that plans are realistic and actionable. Her responsibilities include leading conversations with partners to understand and address project requirements effectively.
Current Role at Cigna
Since 2018, Sofia R. has also been working at Cigna as a Digital Content Producer. In this position, she is responsible for creating and managing digital content, while staying current on best practices and trends in the industry. Her role involves identifying gaps in resources and collaborating with her team to address these gaps, ensuring effective content delivery.
Previous Experience
Prior to her current roles, Sofia R. held various positions that contributed to her expertise in marketing communications. She worked as a Social Media Intern at Edible Arrangements for three months in 2017 and served as a Bilingual Social Media Specialist at Cigna for four months in the same year. Additionally, she was a Social Media Consultant at Aquent for four months in 2017 and worked as an Online Content & Social Media Specialist at iHeartMedia from 2011 to 2015.
Education and Expertise
Sofia R. holds a Bachelor of Arts degree in Asian Studies and Sociology from Hofstra University, where she studied from 2007 to 2009. She also earned a Master of Arts degree in Comparative Arts and Culture from Hofstra University from 2009 to 2010. Additionally, she studied Performing Arts Management at the University of Hartford from 2005 to 2007. Her educational background supports her expertise in digital content management, social media, and SEO.
Skills and Competencies
Sofia R. possesses a working knowledge of HTML, CSS, and email best practices, which enhances her capabilities in digital content production. She is skilled in creating strategic recommendations, specifications, and project schedules. Her ability to build and maintain strong relationships with clients and teams is a key aspect of her professional approach, ensuring effective communication and collaboration.