Stefanie Britton, Ctsm
About Stefanie Britton, Ctsm
Stefanie Britton is a Program Manager and CRM Lead Management Consultant at General Motors, where she has worked since 2018. With a background in marketing and extensive experience across various companies, she specializes in process improvement and campaign strategy.
Work at Aquent
Stefanie Britton has been working at Aquent since 2018 as a Program Manager and CRM Lead Management Consultant for General Motors. In this role, she partners with GM IT to enhance the process of managing quality leads within Oracle Siebel CRM. Her responsibilities include overseeing the processing of over 100,000 campaign codes annually for GM lead generation campaigns. She also consults with internal clients on campaign strategy, analytics, and interpreting customer insights specifically for GMC and Buick brands.
Previous Employment Experience
Before her current position, Stefanie Britton worked at HARMAN International as a Marketing Program Manager for 10 months in 2017 to 2018. She also served as a Marketing Director at The Magni Group, Inc. from 2012 to 2017. Prior to that, she held various roles at New World Systems, now known as Tyler Technologies, including Marketing Administrator and Marketing Coordinator from 2004 to 2009. Her early career included a position as a Marketing Specialist at AVL from 2010 to 2012 and as a Marketing Assistant at The Tapco Group from 2000 to 2003.
Education and Expertise
Stefanie Britton studied at Eastern Michigan University, where she earned a Bachelor of Business Administration with a focus on Marketing. Additionally, she completed the Design & Media Program at New Horizons Regional Education Centers. Her educational background supports her extensive experience in marketing and program management within the automotive and technology sectors.
Professional Skills and Responsibilities
In her role at General Motors, Stefanie Britton ensures compliance with privacy regulations related to lead forms. She validates and tests submissions to identify any potential issues. Her expertise in campaign strategy and analytics allows her to provide valuable insights and recommendations to internal clients, enhancing the effectiveness of marketing initiatives for the GMC and Buick brands.