Alexandre Raffin
About Alexandre Raffin
Alexandre Raffin serves as the Loyalty Team Leader for Europe at Arc, a position he has held since 2021. He has a diverse background in retail management and marketing, with previous roles at Carrefour and Coca-Cola Enterprises, and holds multiple degrees in business and marketing from SKEMA Business School and Université Laval.
Current Role at Arc
Alexandre Raffin serves as the Loyalty Team Leader for Europe at Arc, a position he has held since 2021. He works from Arques, Hauts-de-France, France. In this role, he focuses on developing and implementing loyalty strategies to enhance customer engagement and retention across the European market.
Previous Experience at Carrefour
Raffin worked at Carrefour in various capacities, including Directeur de Magasin (Market) from 2015 to 2018 and again from 2018 to 2021. His roles were based in Arques and Annoeullin, Hauts-de-France, France. During his tenure, he managed store operations and contributed to improving customer service and sales performance.
Education and Expertise
Alexandre Raffin has a strong academic background in business and marketing. He studied at SKEMA Business School, where he earned a Master of Science (M.Sc.) in International Marketing and Business Development in 2015. He also completed a Master of Business Administration (MBA) in International Marketing and Strategy at Université Laval in 2015. Additionally, he has a Master in Management from SKEMA Business School, achieved in 2012.
Career Background
Raffin's career includes diverse roles in commercial and managerial positions. He worked as an Attaché Commercial at Coca-Cola Enterprises in 2012 and as an Assistant Promotion des Ventes at Bacardi from 2013 to 2014. He also served as Co Dirigeant / Directeur commercial at FABA SAS for nine months in 2021, further broadening his experience in the retail and marketing sectors.
Early Education
Alexandre Raffin completed his early education at Lycée Théophile Gautier, where he studied Economics and achieved a Classe préparatoire aux grandes écoles from 2009 to 2011. This foundational education prepared him for his subsequent studies in business and marketing.