Archina He
About Archina He
Archina He is the Marketing Director at Arc International, where she has worked since 2013. She has a background in strategic consulting and has held various merchandising roles in the United States and France.
Work at Arc International
Archina He has served as the Marketing Director at Arc International since 2013. Over her tenure of 11 years, she has been instrumental in developing a comprehensive brand strategy and implementing statistical systems to enhance marketing effectiveness. Her role involves overseeing marketing initiatives and ensuring alignment with the company's business objectives.
Previous Experience in Merchandising
Prior to her current position, Archina He worked at Atico International as an Assistant Merchandiser from 2003 to 2006 in Florida, United States. She then joined Groupe Casino as an Assistant Merchandiser, where she worked from 2007 to 2009 in Saint-etienne-de-valoux, Rhone-alpes, France. These roles provided her with foundational skills in merchandising and market analysis.
Strategic Consulting Experience
Archina He has experience in strategic consulting, focusing on business plan development and sales strategy. Her background in this area has equipped her with the skills necessary to analyze market trends and develop effective marketing strategies that drive business growth.
Education in Marketing and International Business
Archina He studied at South China University of Technology from 1996 to 1999, where she focused on Marketing and International Business. This educational background has contributed to her expertise in marketing strategies and international market dynamics.