Caroline Bianco
About Caroline Bianco
Caroline Bianco is a Trade Marketing Manager at Arc International, where she has worked since 2015. With over 30 years of experience in commercial, communication, and marketing sectors, she manages a portfolio of 15 wholesalers in France and Belgium, contributing to significant market value.
Current Role as Trade Marketing Manager
Caroline Bianco has been serving as the Trade Marketing Manager at Arc International since 2015. In this role, she manages a portfolio of 15 wholesalers across France and Belgium, contributing to a market value exceeding 26 million euros. Her responsibilities include developing and implementing sales animation plans with distributors, which play a crucial role in boosting sales and enhancing market presence.
Previous Experience at Arc
Caroline Bianco has extensive experience at Arc, having worked in various capacities. She served as Assistante Commerciale from 1992 to 2000 for eight years in Arques. Following this, she held the position of Assistante Marketing from 2000 to 2003 at Arc International. Later, she returned to Arc as Responsable Communication from 2013 to 2015 for two years, further expanding her expertise in the commercial and marketing sectors.
Education and Expertise
Caroline Bianco pursued her education at IAE, where she studied Marketing and Sales. She achieved a Master's degree in Marketing Vente in 2009, specializing in sales, distribution, and marketing operations. This educational background complements her over 30 years of experience in the commercial, communication, and marketing sectors.
Professional Background
With over three decades of experience, Caroline Bianco has developed a robust background in commercial and marketing roles. Her career at Arc has provided her with a comprehensive understanding of trade marketing, communication strategies, and sales management. Her long-standing involvement in the industry has equipped her with the skills necessary to drive sales and manage key distributor relationships effectively.