Celso Ehlers Sanches
About Celso Ehlers Sanches
Celso Ehlers Sanches is a Marketing Coordinator at Arc International, managing around 20 product launches annually in Brazil and implementing marketing strategies for brands like Luminarc, Arcoroc, and Chef&Sommelier in the LATAM markets.
Current Role at Arc International
Celso Ehlers Sanches serves as the Marketing Coordinator at Arc International, a position he has held since 2011. In this role, he manages approximately 20 new product launches each year specifically in the Brazilian market. He is responsible for implementing marketing strategies for three brands: Luminarc, Arcoroc, and Chef&Sommelier, focusing on the LATAM markets. His responsibilities include maintaining relationships with market entities and monitoring competitor activities to ensure effective market positioning.
Previous Experience at Alcoa
Before joining Arc International, Celso Ehlers Sanches worked at Alcoa in various capacities. He served as a Communication Analyst from 2006 to 2008 and later as a Marketing Analyst from 2008 to 2011, both roles based in Pittsburgh, Pennsylvania. During his time at Alcoa, he contributed to communication efforts and marketing strategies, gaining valuable experience in the industry.
Education and Academic Background
Celso Ehlers Sanches pursued his education at Faap - Fundação Armando Alvares Penteado. He completed a Bachelor's degree in Advertising, Public Relations, and Communication from 2004 to 2008. He furthered his studies by obtaining a Master's degree in Business from 2011 to 2012 and another Master's degree from 2015 to 2021, enhancing his expertise in marketing and business management.
Marketing Strategies and Initiatives
In his role at Arc International, Celso Ehlers Sanches has developed innovative marketing strategies, including a new approach for trade shows that incorporates industry celebrities. He also provides training for the sales force and promotional teams in Brazil, ensuring that they are equipped with the necessary skills and knowledge to effectively promote the brands he manages.
Contributions to Product Management
Celso Ehlers Sanches plays a significant role in reducing the time products remain in stock through effective marketing and sales reporting. His efforts contribute to optimizing inventory management and enhancing the overall efficiency of product launches in the Brazilian market.