Lynn Lu
About Lynn Lu
Lynn Lu is the New Portfolio Development Manager for APAC at Arc International, where she has worked since 2015. With expertise in product innovation and extensive experience in marketing strategies, she has a strong understanding of the Chinese market and a global perspective.
Work at Arc International
Lynn Lu has been serving as the New Portfolio Development Manager for the Asia-Pacific region at Arc International since 2015. In this role, she focuses on product innovation and development, leveraging her expertise in cross-boundary and cross-functional collaboration. Her tenure at Arc International spans over nine years, during which she has contributed to various initiatives aimed at enhancing the company's product offerings in the competitive market.
Previous Experience in Marketing
Prior to her current role, Lynn Lu held several significant positions in marketing. She worked at 3M Health Care as a Senior Brand Manager in Consumer Health Care from 2006 to 2010. Following that, she was the Global New Product Development Project Leader for the International Marketing Team at Twinings from 2013 to 2015. Additionally, she served as a Marketing Manager at Hero from 2010 to 2012. These roles provided her with extensive experience in both below-the-line (BTL) and above-the-line (ATL) marketing strategies.
Education and Academic Background
Lynn Lu's educational background includes a diverse range of studies. She attended Beijing Chen Jinglun Middle School from 1992 to 1995. She later studied Engineering at Beijing University of Technology from 1995 to 2000. Lynn also pursued a Bachelor's degree at Mikkeli University of Applied Science in Finland for one year in 1998-1999. Furthermore, she achieved a Master of Science in Management at Loughborough University in the United Kingdom from 2001 to 2002.
Expertise in Product Innovation and Marketing
Lynn Lu possesses a strong skill set in business strategy planning and brand building, particularly for new brand entries. Her expertise extends to cross-cultural and cross-functional team leadership, enabling her to effectively navigate diverse markets. She has a deep understanding of the Chinese market and maintains a global perspective with knowledge of the Asian market landscape. Her experience in product innovation is complemented by her ability to implement effective marketing strategies.